If you’re visiting South Korea, one place you absolutely must stop by is the health and beauty store, Olive Young. It’s the perfect place to discover the latest K-beauty trends, offering a wide selection of high-quality products at reasonable prices. To help you navigate the endless options, here’s a list of essential K-beauty items popular with Koreans and international visitors alike.
1. Torriden Dive-In Serum
Among the vast array of Korean skincare products, Torriden’s Dive-In Serum is particularly popular with international tourists, especially those from the United States and Japan. Its standout feature is the low molecular weight hyaluronic acid, which delivers moisture deep into the skin. True to its “moisture bomb” nickname, it provides an immediate surge of hydration to dry skin.
The lightweight formula absorbs quickly without any stickiness, making it suitable for all skin types. I find that applying it after toner, both morning and night, keeps my skin hydrated throughout the day. If you’re concerned about deep-seated skin dehydration, I recommend starting with this product.
Product Info
- Name: Torriden Dive-In Serum
- Type: Skincare Serum
- Known for: Deep hydration with low molecular weight hyaluronic acid, lightweight texture.
2. CLIO Kill Cover Founwear Cushion
To experience one of K-beauty’s signature products, the cushion foundation, I recommend the CLIO Kill Cover Founwear Cushion. This product is renowned for its outstanding coverage, effortlessly concealing blemishes with a light application. It also blends seamlessly into the skin, creating a natural finish that looks like your own healthy complexion.
Its longevity is particularly impressive—the makeup stays put without smudging or fading, even after long hours outdoors or while wearing a mask. Showcasing Korea’s advanced cosmetic technology, it’s a favorite among travelers, especially those from China and Southeast Asia. The cushion is available in various shades, so you can find the perfect match for your skin tone.
Product Info
- Name: CLIO Kill Cover Founwear Cushion
- Type: Cushion Foundation
- Known for: High coverage, long-lasting wear, and a semi-matte finish.
3. Mediheal Mask Pack
Sheet masks are a must-have on any Korean shopping list. Mediheal is practically synonymous with this staple, earning widespread trust and recognition. The brand offers an extensive line of masks targeting various needs—from soothing and hydrating to brightening and firming—so you can easily find one for your specific skin concerns.
Many international visitors buy these in bulk because they deliver excellent results at an affordable price. They’re perfect for the “one mask a day” routine or as a special treatment to soothe tired skin after a long day of sightseeing. Olive Young often has bundle deals on these, so keep an eye out for promotions while you’re shopping.
Product Info
- Name: Mediheal Mask Pack
- Type: Facial Sheet Mask
- Known for: Wide variety of targeted treatments (hydrating, soothing, etc.), affordability.
4. Rom&nd Juicy Lasting Tint
The Rom&nd Juicy Lasting Tint captures the essence of K-beauty lip products. It’s known for its vibrant, fruit-juice-inspired colors and a glassy shine that develops shortly after application. Thanks to its rich pigmentation and impressive staying power, it’s particularly popular among Japanese and American tourists.
The tint glides on smoothly and keeps lips feeling moisturized, not dry. I’ve found that the beautiful color lasts for hours with just one application, which is a huge plus when you can’t touch up your makeup often while traveling. With this tint, you can create anything from a natural, everyday look to a bold, statement lip.
Product Info
- Name: Rom&nd Juicy Lasting Tint
- Type: Lip Tint
- Known for: Vibrant colors, high-shine glossy finish, and long-lasting stain.
5. Dr.G Green Mild Up Sunscreen
Korean sunscreens are globally recognized for their quality, and the Dr.G Green Mild Up Sunscreen is a consistent top-seller at Olive Young. This is a non-nano mineral sunscreen that physically blocks UV rays, making it a safe choice for sensitive skin.
I find that it applies smoothly and leaves no stickiness or white cast, which makes it perfect for daily use. With its high-level UV protection (SPF50+ PA++++), it effectively shields the skin, making it a must-buy for visitors from Europe and Southeast Asia. If you’re looking for a gentle yet powerful sunscreen to use year-round, this is an excellent choice.
Product Info
- Name: Dr.G Green Mild Up Sunscreen
- Type: Sunscreen (Mineral)
- Known for: Gentle formula for sensitive skin, high SPF, non-sticky finish.
Conclusion
Beyond the products listed here, Olive Young is filled with countless other K-beauty treasures worth exploring. You can easily find stores in any major city in Korea, and taking advantage of the regular sales events can make your shopping even more affordable. I hope this guide helps you have a fantastic K-beauty shopping trip!